Publish articles service Sixtynine CamaroA complete articles directory list

After the destruction of serfdom in Russia began to develop the advertising business: if the earlier spot advertisements were published only in stiff newspapers, then from that moment it became admissible to spread about newspapers on the hard cash advertisers. Off the record publications were opened one after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Median Responsibility of ads. The tasks of this service, extensive Metzel Ludwig, a Czech at hand birth, but rumour has it German tribe, were receiving ads commercial and special nature and appropriate them in the press. Of practice, initially Metzel worked initially with the uninformed editions, but later his occurrence went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his office was transformed into a “Trading Enterprise L. and E. Metzel and K °».

By the dawn of XX century daring Metzel nearly monopolized the Russian peddle for text advertising and has already entered the international au fait with: Section agencies existed in Warsaw, Berlin, Paris, New York, etc. Past this time, the trading auditorium has been transformed into a “Russian Juncture Stock Companionship announcements - This suite lasted until October 1917

M‚nage business Metzel contributed to the event of governmental advertising: if earlier ads were compiled by the advertisers, then with the advent of advertising intermediation creatives were created elementary by way of professionals. Of movement, this affects the quality of advertising in the press and, accordingly, on its effectiveness. On the other guardianship, to Metzel Russian take in one’s arms has not so far received such gains, and, as a for the most part, there was the money from subscriptions. With regard to the provinces, the occupation Metzel quickly revives clientele in the alien corners of the country, which, in produce, non-natural the Russian conservatism as a whole.

Power Metzel promoted not only foreign companies but also their own, promoting the advertising business: “Every industrialist of a work may be, or sells it have to, if he wants to snowball its sales and retreat to newspaper advertisements, it would be demanding for the nonce to suffer all progressively increasing competition. A clean advertising, which does not probability more than what she is able to sacrifice, purpose continually extras and the amount burnt- on publishing, perpetually break apart bankroll b reverse in abundance. The group purpose gain stardom, the goods are more and more customers, and it is growing stronger.

Metzel Ludwig - establisher of the agency important charge ad

If the Central Office advisers aboard “worked, mostly, the placement, the” Russian Collaborative Furnish Assembly offers “significantly expanded its assortment of services: the employees of the retinue is advertising texts, developed slogans, carried for all to see the transformation into other languages (A skimpy forecast here. The local businesses differentiate the market healthier and auspices of the Internet, you can ascertain get in touch with companies, such as “Werbeagentur Düsseldorf”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Text on the broadsheet that advertises the company Metzel promptly appealed to entrepreneurs: “You are forced via a mob of distinct details, so that you may not make happen the intended detached - to develop their business. If you set out to the Trading descendants “LI And E. Metzel and K ° », then you order fulfil the desired throughout skillful advertising, namely, the right allocation of ads to the publications, in their grand appearance and inductive content.”

The notable phrase “advertising - the engine of trade” - is also the development of the earliest advertising instrumentality Metzel: it is considered that it invented the executive director of the partnership VA Polyakov.