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Every day we hear that outer beauty is nothing but a question of chance. Some people were a little luckier at birth than others and got a cute face, a chic figure and an irresistible smile. “So what?”, they say. “You have your own sort of beauty, yes it is not your face, but your personality, your ability to love others and care about them, you creativity and inner characteristics”! Of course, you feel that a human being is more than a mere shell, but all the same, somewhere in our soul you feel disappointed and cheated. Why so?

To reveal the answer let us have a closer look at upto-date ways and the public opinion mould by the mass media. Every entertainment and show on TV, every puny advertisement, the main part of articles in numerous journals and magazines feed you the same - you should do this and that to be zippy, youthful, healthy and beautiful! In fact, money, energy, youth, beauty and sex appeal are the new religion forced on us today. If you cannot give your buddies a ride in a brand new BMW, desolation is your fate! If you are not beautiful enough, you life is over! If your muscles are not prominent enough you will doubtlessly finish your empty existance in the gutter! If you boobs are not big and shapely enough, you will never reach anything, so seize trying! If you are in your forties you are too old - give the way to teens or they will kick you out of their way! Judging by our mass culture the whole world goes mad and we are ecstatic about it… Do you still need more proves to realize why you feel so awkward when special trainings and psychological counsels start feeding you with inner beauty that is far more important that a mere mortal body!

There is a shocking difference between what mass culture tells us and what definite specialists tell us. That is exactly why you cannot find a foundation to set your foot at! Let us try to dissect this problematic issue to get a clear look of what beauty is! It will help you understand whether you choose to remain the slave of your mortal shell or try to realize what you are like deep inside your soul!

We speak about beauty to characterize any person, creature, place, object, phenomenon or idea that we behold with a feeling of delight and satisfaction. Beauty is an essential part of aesthetics, psychology and culture of every nation in the world. The ideal of beauty is a type of perfection existing in one’s imagination but impossible to reach in real life.

If fact, the sensation of beauty is nothing but a mixture of natural harmony and balance in every detail, it makes a person, animal, place, object, phenomenon or idea in question incredibly attractive and sweet for persons perceiving it. It is an absolutely subjective experience, maybe that is why they say “beauty is in the eye of the beholder”.

The spring of the word “beauty” can explain some awkward points of today’s term. The Greek equivalent of the word “beautiful” - “horaios” literally means “being of one’s hour” - so, ripe fruits of the time were believed to be beautiful. At the same historical epoch young girls who tried to look older as well as old women who tried to look younger were not believed to be beautiful at all! Beautiful meant “good in its time”, that is why old persons and even handicapped warriors were considered just as beautiful as young and healthy people. Can you find anything of the kind in our up-to-date society proclaiming the reign of equality and human rights?

You will be surprised to learn that little children very early acquire a preference for beautiful faces; in fact it is a kind of cognitive standard any human comes to this world with! That is why the universal standarts of beauty and attractiveness are the same across different cultures and genders. Number one constituent of beauty is symmetry. The clue is rather simple here - we all like symmetry and proportion because it is the evidence of absence of any genetic or acquired drawbacks. No wonder ancient nations really treasured symmetry.

So, the Pythagorean school found special charm in the golden ratio and proclaimed the beauty of every human and object corresponding definite mathematic rules. Ancient Greeks proved their love of symmetry and proportion having erected a number of wonderful buildings, immaculate statues of men and women etc. Renaissance Europe restored this ancient idea of beauty that is why even today we call definite types of male and female body and face proportion a “classical beauty”.

Speaking about outer beauty it is silly to forget that we are a part of nature, we are creatures sharing basic instincts with the majority of mammals on the Earth. No wonder that our instincts influenced by the power of our intellect disguise themselves as certain habits, tastes, emotions, likes and dislikes. Actually the ideals of male and female attractiveness are based on the qualities necessary for reproduction and survival of the human race. Refuse do believe? OK, here are some clues for realizing the nature of beauty of the opposite sex!

You will not deny the fact that people who are rather young, have smooth skin, well-proportioned bodies and regular features are always considered to be attractive throughout the history of humanity. You can be absolutely sure you fancied your darling for his or her intelligence, grace, politeness, sense of humor, elegance etc. You are absolutely right, but enumerating the features like this, you forget about the fact that your mate has body as well! What about his or her state of health, youthfulness, facial symmetry, smell etc?

One more surprising fact for you - average appearance is the most attractive for the bulk of persons. Remember, we have a number of inborn instincts in us? The point is we are attracted to mates of our own species to guaranty reproduction! The average image of the mate is a kind of icon for us; that is why average looks is the most treasured one. Recent research showed that a number of men and women found a computer generated average image more attractive than individual images of real persons having certain specific features!

What are the determinants of male outer beauty? As newest investigation showed, heterosexual women and homosexual men prefer:

- heavy brows, prominent chins, heavy jaws and broad cheekbones associated with increased testosterone and being a reliable indication of good health;
- symmetrical faces and bodies being a sign of good inheritance and ability to produce healthy kids;
- slim waist, broad shoulders and muscular chest (so called v-shaped torso) associated with increased testosterone, too;
- height - 80% of women dream of a male blessed with the height of 6 feet or taller for long-term commitment and the opposite male when a short-term affair is intended;
- moderate amount of trunk hair.

What are the determinants of female physical attractiveness? As latest investigation proved, heterosexual men prefer:

- waist-to-hip ratio of approximately 0.70 because females with hourglass figures are more fertile than other women due to higher levels of certain female hormones, and this fact subconsciously lures the men choosing mates;
- symmetrical face and body being a reliable indication of good inheritance and ability to produce healthy kids;
- big eyes, dilated pupils, small chin and nose, high eyebrows and wide smile;
- women 2.5 - 7 years younger than their mates;
- signs of youth like high perky breasts, smooth skin, clear eyes, long and lustrous hair;
- full (not large) breasts as a signal of fertility;
- erect posture and normal body mass index (neither too slim nor too fat);
- long legs as a subconscious sign of good health (not merely aesthetic feature).

Sorry to say that, natural standards of beauty are dangerously influenced by mass culture. There is a real threat of degeneration of human race if the media continue determining what is or is not beautiful for us the way they do it today! For example, anorexic models promote disorders in the heads of many humans. Glamorous movie idols force ordinary young personalities try and fit into extremely narrow standards of TV beauty. Easy excess to pornographic pictures and videos creates false conceptions of natural body proportions. Do not forget that the teens are the most vulnerable group of human society and they have to face it day by day! What can be done in a situation like this? Keep fit and healthy because real beauty is impossible without perfect health. Have enough sleep, entertainment, physical exercise and recreation. Give up harmful habits - being disappointed with your life is one of them, too! Think positive, find time for communication with your friends and pursuing your goals. Be very careful about your diet because we are what we eat! Make sure your body gets every important vitamin and mineral. If you fall ill take the complete course of treatment. If you hate queuing up visit any good cheapest internet drugstore to save you time and money.

If you choose to buy reliable drugs online, you will enjoy perfect service and swift delivery saying nothing of unique discounts. And the most important point to fulfill! Be yourself, because trying to become someone else in equally painful and dangerous.